How to Level-Up your Lender Submission-Matching Process 

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Are you struggling with your lending submissions or matching process? As a broker, you know the importance of finding the right lender to meet your client’s needs. However, making those matches isn’t always a walk in the park. With a multitude of borrowers seeking funds and lenders having varying criteria, the process can be as complex as a Rubik’s Cube. It can also be a long and time-consuming process if you are using manual processes, especially if you have to submit multiple applications to different lenders and wait for their response. 

Having a great lender matching and submission process is crucial for both borrowers and lenders, as it can lead to a variety of benefits that contribute to successful loan transactions and overall financial well-being. Additionally, a great process can make the broker’s life easier and their business more profitable. 

But how can you make this happen? With technology, of course. By leveraging cutting-edge tools like loan origination systems (LOS) with lender submission channels and decision management tools, brokers can facilitate these matches and elevate their game to a whole new level. 

In this blog, we’re diving into the dynamic world of lender matching and submission process and how embracing technology is turning the game around. Intrigued? Keep reading! 

1. The Challenges of Traditional Brokerage 

1.1 Inefficiencies in Manual Matching 

Back in the old days of financial matchmaking, brokers used manual processes that were a bit like a jigsaw puzzle with missing pieces. They would collect stacks of paperwork, dive into piles of documents, and then try to manually align borrower profiles with lender criteria. And even today, many brokers are still managing all of their submissions and offers on unwieldy, manual, and time-consuming spreadsheets.  

Manually matching borrowers with lenders might have seemed like a noble endeavor before, but it’s not affordable anymore. It’s just a wide array of potential errors waiting to happen. From mistyped digits in financial data and mixed-up documents to risking having the data lost or skewed when multiple people are sharing those files, the chances of mistakes are too high for comfort.  

Additionally, there is the issue of delays. It simply takes a lot of time to run through the process. In FinServ, timing is everything, and waiting for manual matches to happen can cost brokers money and effort. 

Another problem with manual processes is the inconsistency. When each match is the result of human judgment, the outcomes are bound to vary. Lenders might be missing out on potential opportunities, and borrowers might be led down a path that wasn’t truly suited for them.  

Some brokers, though, are still hesitant to switch away from these familiar manual processes, fearing the transition might disrupt their established workflows. However, once they do take the leap to a more streamlined and efficient approach, they are happily surprised by the benefits of automation in their submission process.  

Overall, in this technological time, to face these issues and be ahead of the competition, it’s necessary to improve the process and bet on a solution that can help bring more precision, speed, and reliability to the table.  

1.2 Information Overload and Mismatch 

In traditional brokerage, brokers are often buried under a mountain of borrower information. It’s not just about names and numbers; it’s about financial histories, credit scores, loan requirements, and a laundry list of preferences. Sorting through all that can feel like searching for a diamond in a coal mine. 

But it doesn’t end there. On the flip side, lenders have their own set of criteria, preferences, and risk thresholds. Juggling all these different aspects manually can be challenging and prone to errors. The result? Mismatched pairs that can send shockwaves through the borrower’s experience.  

And let’s not forget how it affects lenders. Mismatched pairs can lead to wasted resources, missed opportunities, and a whole lot of frustration on their end, too. It’s a lose-lose situation. 

But there’s a silver lining to this cloud of information overload and mismatch. Technology, our trusty ally, is here to help us navigate this complex terrain. In the following sections, we’ll explore how it’s transforming the lender matching game, making it more accurate and efficient for all parties involved.  

2. Technological Advancements in Lender Matching 

2.1 The Role of Loan Origination Software 

Here’s where the magic happens – the role of loan origination software in transforming the lender matching game. Having a loan origination system that includes not only a submission channel but also a decision management tool is like having a digital assistant who understands your every need and works tirelessly to ensure everything falls perfectly into place. That’s the power of the right loan origination software. 

So, what should you look for in one of these digital marvels? Here’s the lowdown on some essential features that can make your life as a broker so much easier: 

  1. Automated Data Collection: No more manually inputting endless streams of data. The right software should automatically collect and organize all the necessary borrower information for you. 
  2. Configurable Data Mapping: Each lender may have their own data format. Your software should be able to speak all their languages, ensuring compatibility across the board. 
  3. Borrower Profiling: This is where the software truly shines. The right software should be able to analyze borrower profiles and match them with lenders who are most likely to say “yes.” 
  4. Lender Database Management: Keeping your lender database updated should be a breeze with the right software. No more chasing down lenders for their latest criteria; it’s all at your fingertips. 
  5. Submission Channel: Streamlining the submission process is key. With the right software, you can send loan applications directly to lenders through a secure channel, reducing paperwork and delays. 
  6. Automated Logic: The software should be able to apply logic to the data it collects, making sense of complex borrower profiles and lender criteria. 
  7. Adjustable Lender Criteria Scoring Model: Different lenders prioritize different factors. Your software should allow you to adjust the scoring model to align with each lender’s preferences. 
  8. Offer Management: Once you have lenders interested, you’ll want a system that helps manage the offers and negotiations efficiently. 
  9. Click-Not-Code Admin Design: You shouldn’t need a degree in programming to make this work. A user-friendly interface is a must. 

I know it sounds like a lot, but trust me, it’s worth its weight in gold. A system with these features can take your matching game to the next level, making the process faster, more accurate, and ultimately more satisfying for both borrowers and lenders. 

Now, let’s dive deeper into how these features can revolutionize the way brokers like you do business. 

2.2 Algorithmic Matching 

These algorithms are like the Jedi masters of the lending galaxy, using historical data to make the most accurate borrower-lender connections. 

Now, what sets them apart is their adaptability. They’re not bound by rigid rules. Instead, they use an adjustable lender criteria scoring model, which means they can adapt to the unique preferences of each lender. 

And let’s not forget about automated logic. These algorithms don’t just throw darts in the dark; they apply logic to the data they collect. They understand the intricate dance between borrower profiles and lender criteria, ensuring that matches are not just random luck but well-informed decisions. 

Why does all this matter? Because it dramatically improves accuracy. When you match borrowers with lenders using historical data-driven insights, you’re stacking the odds in your favor. Plus, it’s efficient. You can handle more matches in less time, making your brokerage business better and more profitable. 

2.3 Comprehensive Borrower Profiling 

You see, in the lending universe, details matter. The more you know about a borrower, the better you can match them with the perfect lender. It’s like having a customized suit tailored to fit you perfectly; one size definitely doesn’t fit all. 

So, how do you gather all this essential borrower information? That’s where technology struts onto the scene with its cape of efficiency. 

Automated Data Collection is the first hero in this story. It effortlessly collects all the necessary data from borrowers. No more endless forms to fill out or documents to chase down. This makes life easier for borrowers and speeds up the matching process. 

Then, there’s configurable data mapping. It’s like having a universal translator. Different lenders might speak different data dialects, but with configurable mapping, you can speak their language, ensuring that the borrower’s information fits perfectly into the lender’s criteria. 

But why is this so important? Well, let’s say a borrower is looking for a mortgage. They’re not just a name and a credit score; they’re a unique individual with a financial history, income, and specific loan requirements. By gathering all these intricate details, you can create a 360-degree view of the borrower. 

With comprehensive borrower profiles, you can match them with lenders who are the perfect fit, ensuring higher approval rates and more tailored loan offers. 

2.4 Building a Diverse Lender Database 

Now, let’s talk about something equally crucial in the world of lender matching: the lender database. This database is a treasure chest filled with lenders of all kinds, each with unique offerings and criteria. And the broader and more diverse this chest is, the better your chances of making perfect matches. 

But keeping this treasure chest updated and well-organized can be quite a task. However, with the right tools, technology can help you manage and update your lender information. Here’s how it works: 

  1. Efficient Data Management: The right tool allows you to organize lender information efficiently. It helps categorize lenders by loan types, criteria, regions, and more. This means you can find the right lender quickly when a borrower comes knocking. 
  2. Real-time Updates: Lender criteria and preferences can change frequently. With technology, you can receive real-time updates from lenders, ensuring that you always have the most current information at your fingertips. 
  3. Instant Access: Instead of shuffling through stacks of paperwork or hunting through a filing cabinet, you can access lender information instantly with a few clicks. This not only saves time but also reduces the chances of errors. 
  4. Database Diversity: You can cast your net wider and bring more lenders into the fold, creating a more diverse and inclusive lender database. This diversity benefits borrowers by offering them a wider range of options to choose from. 
  5. Efficiency and Accuracy: Managing a diverse lender database manually is a Herculean task prone to errors. With the right software, you can maintain accuracy and efficiency, ensuring that borrowers are matched with lenders who truly fit their needs. 

2.5 Submission Channel 

The submission channel is the virtual highway that connects borrowers with lenders and can truly make or break the lender matching process. Think of it as the express lane for your financial journey. 

Why is this channel so important? Imagine having all the necessary documents, borrower information, and loan applications neatly organized and sent directly to lenders with the click of a button. No more faxing, scanning, or mailing stacks of paperwork. It’s the digital age, after all, and technology is here to make things smoother. Here’s why this feature matters: 

  1. Speed: A streamlined submission channel means less time wasted on paperwork and more time dedicated to finding the perfect lender. Faster submissions mean quicker responses, which is great news for borrowers eager to move forward with their financial plans. 
  2. Reduced Errors: Manual data entry is a breeding ground for errors. A submission channel powered by technology can reduce the chances of data entry mistakes, ensuring that lenders receive accurate and complete information. 
  3. Convenience: Borrowers appreciate convenience, and a user-friendly submission process can make all the difference. With technology, they can submit applications from the comfort of their homes at any time that suits them. 
  4. Security: A secure submission channel ensures that sensitive borrower information is protected. It’s like a digital vault that keeps all the confidential data safe from prying eyes. 
  5. Consistency: Technology offers a consistent and standardized way of submitting applications. This ensures that all lenders receive information in the same format, making evaluating and responding easier. 
  6. Efficiency: For brokers, a streamlined submission channel means less administrative work and more time for what really matters – finding the best lender for your borrowers. 

2.6 Offer Management 

This phase is where everything comes together, and magic happens. It’s all about efficiently managing offers and negotiations, ensuring that borrowers get the best deal possible. 

So, why is offer management such a big deal? Because after all the hard work of matching borrowers with the right lenders, you don’t want to drop the ball when it’s time to seal the deal. Here’s how it can help: 

  1. Efficiency: With technology in your corner, you can handle multiple offers and negotiations simultaneously, streamlining the process. This means borrowers don’t have to wait around for responses, and lenders don’t have to twiddle their thumbs. Everyone stays engaged and excited. 
  2. Organization: Offers can get overwhelming fast. With an efficient offer management system, you can keep track of every offer, counteroffer, and negotiation.  
  3. Negotiation Power: A well-managed negotiation process can give borrowers the upper hand. You can compare offers side by side, analyze terms and conditions, and negotiate for the best possible terms on behalf of the borrower. 
  4. Transparency: Borrowers appreciate transparency. They want to see the offers and understand their implications. With a tool that provides offer management features, you can present offers clearly, making it easier for borrowers to make informed decisions. 
  5. Time Savings: Time is of the essence in lending. Efficient offer management means borrowers can secure the loan they need quickly, without unnecessary delays. 
  6. Accuracy: Negotiations often involve complex financial terms and legal jargon. An offer management feature can help ensure that all the terms are spelled out clearly and accurately, reducing the chances of misunderstandings. 

2.7 Click-Not-Code Design 

Finally, let’s talk about something that’s often overlooked but oh-so-critical in the world of technological advancements: click-not-code design. It’s like the difference between reading a user manual in a foreign language and simply pushing a big, friendly button that says “Go.” 

Why is this feature an absolute necessity in your loan origination software? Let me break it down for you. 

  1. User-Friendly: A Click-not-code design is all about making complex tasks simple. Even if you’re not a tech guru, you can navigate and use the software with confidence. 
  2. Efficiency: With a click-not-code design, you don’t need to spend hours learning how to write lines of code or decipher cryptic technical jargon. You can focus on what really matters: making those perfect matches and ensuring borrowers and lenders are happy. 
  3. Customization: It’s not about one-size-fits-all; it’s about tailoring the software to your needs. A click-not-code design allows you to customize workflows and processes without needing a degree in computer science. 
  4. Adaptability: The lending landscape is constantly evolving. A click-not-code design makes adapting to new regulations, market changes, and emerging trends easy. It’s like having a chameleon that seamlessly blends into any environment. 
  5. Faster Implementation: No more waiting for weeks or months to get your software up and running. Click-not-code means faster implementation, which translates to quicker results and a competitive edge in the market. 
  6. Reduced Costs: Time is money, and so is hiring a team of coders. A click-not-code design in software can significantly reduce your software development costs and get you to your goals faster. 

3. Increasing Approval Rates and Customer Satisfaction 

Now, let’s talk about something that really matters – the tangible benefits that both borrowers and brokers enjoy when technology steps onto the lending scene: higher approval rates and customer satisfaction.  

As mentioned above, in the old days, a borrower on the hunt for a loan was like throwing darts in the dark – you never really knew if your loan application would hit the target or not. It was frustrating, to say the least. 

But with the right technology at your side, the game changes dramatically. Accurate matching, thanks to algorithms and borrower profiling, means that borrowers are more likely to get matched with lenders who are genuinely interested in their profiles.  

This precision in matching significantly boosts approval rates. It’s about making targeted, data-driven decisions. If more borrowers walk away with approvals, it is fantastic news for them and you as brokers. 

Now, let’s talk about customer satisfaction. It’s not just about getting approved; it’s about the overall experience. Borrowers aren’t just looking for a loan; they’re looking for a partnership that helps them achieve their dreams. 

With technology, you can provide personalized matches, making borrowers feel heard and understood, and this goes a long way in boosting satisfaction. And satisfied customers don’t just walk away with loans; they become loyal clients who refer others to you. It’s a win-win for everyone involved. 


Well, there you have it, my dear broker and lending enthusiasts. With the correct technological tools for your lender matching and submission process, you can improve accuracy and efficiency like never before. Borrowers get approved more often, and brokers save valuable time, resulting in happier clients and increased profitability. Additionally, it can lead to higher approval rates and customer satisfaction. Borrowers get matched with lenders who genuinely understand their needs, leading to more than just loans; it creates loyal clients who refer others. 

But here’s the thing: all this magic doesn’t happen on its own. It’s up to us to embrace these technological advancements, stay competitive, and provide superior services to both borrowers and lenders. An example of technological advancement that can help brokers elevate their game to a whole new level is our very own intuitive decision management tool, Cloudsquare Submit.   

CS Submit is designed to make your life as a broker easier, more efficient, and more adaptable. It’s the key to transforming your lender matching and submission process into a well-oiled machine. 

So, my fellow brokers, the time has come to take the leap into the future of lending. The lending landscape is changing, and the future belongs to those who seize the opportunities technology provides. Are you ready to be at the forefront of this exciting revolution? Contact us, and let’s embark on this journey together, transforming the world of lender matching one click at a time. 

Ready to level up your lender submission process?