11 Powerful Salesforce Integrations for Financial Services  

Financial service companies are under pressure to keep pace with evolving customer expectations and rising competition. To manage this demand, they need to expand their products with complementary apps and integrations to provide a more complete financial solution and the ultimate customer experience. Fortunately, more businesses in the financial industry are discovering the increasing benefits of moving onto the Salesforce ecosystem.  

One of these benefits is Salesforce’s capability to seamlessly integrate with 3rd party applications, which in turn, brings more benefits to their businesses, such us, improve the management of business processes, accelerate the processing of payments, track and gain a better understanding of clients’ behavior, obtain valuable insights into how to improve services and products, and so on.  

So, to help current and prospective Salesforce users get a better idea of exactly what benefits they could see, we compiled a list of powerful Salesforce integrations designed to increase efficiency, improve functionality, and save financial service businesses money and time. Check them out below and find the most suitable application(s) for your business needs. 

1. Thomson Reuters CLEAR to Salesforce Integration 

TR CLEAR Salesforce integration is a powerful tool that connects our favorite CRM with one of the market’s most trusted fraud and risk solutions. This app is powered by billions of data points, levering cutting-edge public records technology. It provides you access to a collection of comprehensive public and proprietary records, sophisticated analytics, and easy access to essential background information.  

This integration provides creditors, law and tax professionals, financial services professionals, commercial customers, and government investigators the risk management and due diligence information to confidently verify identities, detect fraud risks, efficiently conduct comprehensive research on persons and businesses, and make smart business decisions. 

What are the benefits? 

1. Reduces the investigation process to a matter of minutes. Pull reports straight into Salesforce in seconds and parse them onto usable fields. 
2. TR CLEAR possesses customizable risk scoring, which enables you to create custom preferences and filters according to your business’s exact risk tolerance levels. 
3. This app currently Integrates Salesforce with five TR CLEAR Products: Person Search, Business Search, Court Search, CLEAR ID Confirm & Risk Inform Search, and Quick Analysis Flags. 
4. Thomson Reuters Clear is compatible with standard and custom Salesforce objects, and 3rd party managed packages like nCino, Q2 Lending, and other Salesforce Apps. 
5. It is designed to be an API that is versatile for companies across a wide variety of industries. 

2. Cloudsquare BankLink – Salesforce integration  

Cloudsquare BankLink is an app built natively on the Salesforce platform, powered by Cloudsquare, that provides an easy-to-use user interface for bank verification checks, enabling underwriters to perform risk analysis and make accurate credit decisions.  

This app connects Salesforce with Plaid products like Transaction, Balance, Auth, Identity, and Assets. Cloudsquare BankLink enables you to run effortless cash flow analysis, gives you instant access to borrowers’ bank account details, pulls identity and assets info into your Salesforce CRM, parses all relevant borrower data onto useable fields in the system, and displays the results on in-depth and user-friendly tables and summary screens. 

Fully built and easy to customize, Cloudsquare BankLink is ready to be integrated into your online application. Instantly get results along with the application, and if desired, plan an automated flow to analyze and make credit decisions. 

What are the benefits? 

1. Save underwriters hours of analysis. 
2. Provide merchants with an easy and more secure way to provide sensitive details and bank information. 
3. Get instant access to borrower data to help determine if they will be able to pay back a loan. 
4. Helps you validate the borrower’s identity, enabling you to make more confident and accurate decisions. 
5. Define custom business logic based on your unique requirements and fully automate approvals and declines. 
6. See everything you need relating to the applicant’s transactions and balances for up to 24 months. 
7. Removes the need for complex excel spreadsheets, formulas, and lengthy cash flow analysis 
8. It can be triggered automatically from contact or opportunity 
9. Enables you to configure important fields, such as low balance days and negative balance days 

3. CollectOne and Salesforce 

CollectOne is a debt collection software solution that, integrated with Salesforce, allows sales representatives to get complete visibility of the customers’ credit status and for the Account Receivable (AR) department to manage the entire collection cycle within the Salesforce CRM. 

With CollectOne Salesforce integration, you will be able to notify your sales representative when payment has been paid on collection, which will then allow your sales team to approach these clients to get more business from them and bring more revenue to your company. 

Plus, you’ll avoid your sales team any more headaches associated with unnecessary time spent on clients with bad debts due to the lack of visibility into the collections cycle. 

What are the benefits? 

1. Manage the entire collection cycle within Salesforce 
2. Enhance your team’s productivity by allowing them to focus on clients with good credit status. 
3. Reduce the cost to your business and maximize your returns by automating the collection process. 
4. Automate the management of overdue accounts, and notify sales reps when payment is paid on collection 
5. Keep track of payment sums through roll-up fields on the account.  
6. Keep your sales and credit team up to date on collection matters that can factor into your sales team qualification decision. 

4. DocuSign and Salesforce 

This essential and scalable integration synchronizes the market leader in electronic signature, DocuSign, with the #1 CRM platform, Salesforce. The integration enables companies to automate the e-Signing process in their Salesforce platform, simplifying approval workflows, accelerating the time of delivery, reducing costs, and improving customers’ experience. 

Additionally, by integrating DocuSign into your Salesforce platform, your team can streamline the entire agreement process, send agreements directly to Salesforce contacts, and track the status of agreements from the Opportunity or Account, boosting the team’s efficiency, all without ever leaving their Salesforce platform. 

What are the benefits? 

1. Reduce the time it takes to deliver financial agreements and contracts to a matter of minutes. 
2. Reduce cost and risks of making errors by automating manual and tedious tasks. 
3. Track deals and agreements without leaving Salesforce. 
4. Use DocuSign with Sales Cloud, Service Cloud, and Community Cloud. 
5. Organize complex workflows. 
6. Archive agreements so it can be easy to look for them on the platform. 
7. Securely sign electronically servicing and lending forms.  

5. Braintree and Salesforce 

Braintree is a Paypal company and a leader in online and mobile payments. By integrating the system with Salesforce, businesses can simplify the process of accepting credit cards on their website and apps.  

The integration allows customers to make payments faster on your site or apps without having to enter any payment information; instead, by opening the app, the customers can use their bank account or credit card information that is stored in the app to make the payments. Additionally, by combining Braintree gateway and payment processing into one solution, you can offer a full stack of payment options: PayPal, PayPal Credit, ApplePay, Hosted Fields (PCI SAQ A-level compliance), Advanced Fraud Tools (Direct to Kount), Vaulting, Tokenization, 3DSecure, Multi-Currency Support, Multi-Capture options and much more. 

Furthermore, integrating these two systems removes the hassle of logging in and out of multiple accounts, saving your customers time and effort. Provides an easy-to-use user interface and helps businesses increase their sales since customers don’t have any reason to leave the sites. 

What are the benefits? 

1. Reduce the amount of money your business spends on equipment required for accepting payments. 
2. Simplify the process of payments for both customers and merchants. 
3. Eliminates the hassle of having to log in and out of multiple accounts and platforms to perform payments. 
4. Increase sales and return on investment. 

6. QuickBooks and Salesforce 

Boost your Sales and Finance team’s productivity by integrating the leading small business accounting platform with the number 1 CRM, Salesforce.  

The integration automates the quote-to-cash process and provides an end-to-end view of how your business is doing and how to get it to the next level. It also enables your team to track revenues and expenses, share essential data between departments, and receive more insight for better forecasting. 

Finally, the integration facilitates the creation of custom templates for invoices, generates pdfs of the invoices, and saves them in the Salesforce record. Plus, it allows you to schedule when the invoices should be sent to clients and track anytime a payment is received in QuickBooks. 

What are the benefits? 

1. Help Sales and Finance teams work in synchronicity. 
2. Reduce the double data entry. Edit clients’ details in Salesforce and get it immediately reflected in QuickBooks. 
3. Get notified each time a payment is received in QuickBooks and track invoices’ status.  
4. Reduce time spent on repetitive tasks. 
5. You can customize your integration to fit your business-specific requirements. 
6. Get valuable data for better forecasting and have Payments reflected in Salesforce and QuickBooks. 

7. nCino and Salesforce 

nCino is a bank operating system built on the Salesforce platform that creates a secure cloud-based solution, leveraging the full capabilities, reliability, and scalability of Salesforce. The solution can sync seamlessly with your core system and be combined with other Salesforce products, such as Service Cloud or Marketing Cloud.  

The integration is useful for many industries, particularly for Salesforce-savvy companies in the finance industry. It eliminates silos and improves the transparency and coordination of financial institutions by connecting employees, clients, and third parties on one platform. 

It can track every piece of essential financial data about users, partners, and clients and help businesses manage customer relations, loan management, risk assessment, and compliance without complicating the existing application’s infrastructure. 

What are the benefits? 

1. It’s flexible, especially when it comes to integrating other 3^rd party apps. 
2. Automates existing systems without disturbing the extensive infrastructure. 
3. Has built-in AI and machine learning features to collect and report valuable information about business processes. 
4. You can manage feedback and delegate tasks more efficiently. 
5. Easily tracks lending and manages deposit, loan, portfolio, and client information. 
6. Banks and credit unions can leverage the same data across their entire organization.  
7. You can streamline all customer and employee interactions within a single cloud-based Bank Operating System. 
8. Increases efficiency, transparency, profitability, and regulatory compliance across all business lines. 

8. OwnBackup and Salesforce 

OwnBackup is a leading Software as a Service data protection platform whose purpose is to empower organizations worldwide to manage and protect the sensitive data that drives their businesses. The integration with Salesforce allows companies to protect data and metadata with automated backups and recovery tools.  

By integrating these two systems, your company can innovate with sandbox seeding, simplify compliance, and get unlimited storage and enterprise-grade security. It enables organizations to schedule backups, accurately restore records, get alerted for data anomalies, and ensure data safety. 

What are the benefits? 

1. You can manage and protect your client’s confidential data within minutes of logging in. 
2. It offers annual SOC2 Type II audits, web application security controls, rock-solid encryption, monitoring, and auditing. 
3. You can customize alerts to identify data anomalies in your system. 
4. Identifies data modifications, additions, and deletions and recovers without stress. 
5. You can schedule data backups to protect all your data and metadata. 
6. It’s easy to set up, and you can start protecting your data immediately after implementation.  

9. GetFeedback and Salesforce

This integration syncs Salesforce and GetFeedback flexibility and easy-to-use customer experience solutions to distribute surveys easily and quickly and collect feedback from anywhere on your site. 

GetFeedback Salesforce integration is designed to take valuable customer feedback to every department and provide a well-rounded view of customer satisfaction scores, improving how your business approaches new customers without additional investigation. 

By integrating these two systems, your business can connect seamless feedback data with Salesforce, collect website and app feedback, create ease-to-use personalized surveys for every channel, increase response rates, automate survey distribution, spot customer-relevant data and the trend quickly, and take real-time action that will increase customer retention.   

What are the benefits? 

1. You can map your surveys onto any Salesforce object 
2. It allows you to collect better, more insightful data about each client to help you personalize campaigns and identify prospects with promise 
3. You can create personalized surveys to include Customer Satisfaction Scores, Net Promoter Score, and Customer Effort Score. 
4. Distributes surveys through any channel that works for your client and sends One-Touch emails through Salesforce or any email provider.  
5. Notifies stakeholders of any critical feedback so they can follow up quickly with the customer, solve issues faster and strengthen relationships 
6. Improves loyalty and retention by increasing your knowledge of what your customers are looking for and how best you can fit their needs. 

10. D&B Hoovers and Salesforce

D&B Hoovers is a sales acceleration solution, and its digital intelligence and analytics allow loan officers to find new qualified borrowers. This integration with Salesforce helps lending businesses target potential borrowers while improving the way they make sales.  

The solution combines data, analytics, and technology to increase sales productivity, enables your team to have more informative conversations, and helps you build more strategic targeting. Furthermore, it provides you with a better understanding of your target market and identifies the most relevant sales opportunities to help you close deals faster. 

What are the benefits? 

1. Provides you with comprehensive intelligence for more strategic targeting. 
2. Delivers insightful data into Salesforce, so marketing and sales can offer more productive conversations. 
3. Automates triggers, smart lists, alerts, and more to boost your team’s productivity. 
4. Improves the quality of your leads, contacts, and account data. 
5. Gets your business more qualified borrowers to grow faster. 

11. ZoomInfo and Salesforce

ZoomInfo is a multiplatform operating system and B2B database, and its integration with Salesforce enables loan officers to gain valuable insights into potential borrowers, providing your team with high-quality selling opportunities.  

The app integrates the industry’s largest stream of accurate and actionable buying intelligence into Salesforce, which can be used to target borrowers more effectively. Its SalesOS Platform helps you find buyers or borrowers based on your Ideal Customer Profiles (ICP), your company’s attributes, Intent data, and more.  

Moreover, you can do most of your sales activities and build an account universe based on your ICP from within the platform. You can identify and reach prospects at the beginning of their buyer’s journey, find out who the companies browsing your business website are and connect with the decision-makers, or simply stay informed and keep track of who your account champions and best relationships are.  

What are the benefits? 

1. Pulls data from your Salesforce platform to uncover the companies and contacts that matter for your pipeline. 
2. Exports data from SalesOs to Salesforce and verifies prospects’ email addresses, phone numbers, intent signals, and more. 
3. You can start prospecting without leaving your Salesforce platform. 
4. You can easily track your account champions and important contacts. 
5. Tracks the companies that are looking for solutions similar to yours on the web. 

In Short 

Each of these powerful tools brings different functionality to the table, providing your business with the technological edge needed to meet customer expectations, putting you several steps ahead of the competition, and upgrading your organization to new levels. They can be easily accessed on the Salesforce AppExchange website. 

Now, if you don’t have the knowledge or time to integrate a specific product or system into your Salesforce platform, you may need a reliable and innovative Salesforce Consulting and Implementation partner to do it for you. Cloudsquare is the perfect Salesforce partner to help sync the desired functionality into your Salesforce environment and make it fit like a glove, meeting all your unique business requirements.  

Contact us now to learn more about how our Salesforce experts can assist you implementing any of these apps, one that wasn’t mentioned above, or even something that isn’t built yet onto your Salesforce CRM.