Nowadays, technological innovations, automation, and digital transformations are paving the way to the Fourth Industrial Revolution. This brings with it new computational technologies that make computers smarter, enabling them to process large amounts of data faster, and for users to store and access their information anywhere in the world safely and innovatively. Here is where Salesforce comes in.
More and more companies around the world are joining the wave of automatization in their businesses and implementing Salesforce in their organizations. But, ‘What is Salesforce?’
If you had recently started your journey into the CRM system, have heard of Salesforce from social media, or even from your last job interview, you might be asking yourself the same question. So, let me help you with that.
What is Salesforce?
Salesforce is the leading cloud-based platform in Customer Relationship Management (CRM). In simple terms, Salesforce is a cloud computing pioneer that enables businesses to offer a more personalized and valuable experience to their customers by unifying marketing, sales, service, commerce, and IT in one central place and helping companies connect better with their customers.
What does Salesforce do?
Just as CRM applications do, it stores loads of information allowing companies to connect with the customers in a personalized manner, sending customized email campaigns, recommending valuable products and so much more. But it doesn’t stop there, Salesforce also helps companies keep better track of their clients, prospects, partners, coworkers, and more by building easy-to-use, cloud-based, custom, business apps right on the platform.
Salesforce allows businesses to sell, offer services and do marketing like never before, anywhere and with any device.
What differences Salesforce CRM from other CRM systems, are the many features and apps, such as, service cloud, sales cloud, marketing, experience cloud, and more, designed to improve the efficiency in each department.
To top it all, you can select from different versions the best that fits your business needs and workflow. No business is too small or too large to harvest the benefits that Salesforce has to offer.
How can you benefit from Salesforce?
There are different ways you can benefit from learning about Salesforce or joining thousands of companies and corporations who are investing in this leading platform, but we are going to mention just 3.
1- Learn Salesforce skills and start a new professional career.
As Salesforce grows and brings new and up-to-date releases, millions of people are looking to be a part of this world. So much so, that Salesforce is expected to create 4.2 million jobs worldwide. Build a plan and learn how to land a career in the Salesforce Ecosystem by joining Salesforce Trailhead. You can learn Salesforce and choose from many of the career paths it offers, as some of the following in-demand jobs.
Become a Salesforce Developer, automate repetitive tasks with codes, build elegant solutions for tricky problems, address technical queries, and more. If you enjoy problem-solving, and the flexibility of building anything from scratch, even if you don’t have any experience with programming languages this could be the path for you.
If you like to support your team in being more efficient and helping them bring innovation to life, choose Salesforce Administration as your career. Create reports and dashboards, train users on Salesforce, customize and optimize it for clients and other team members.
Salesforce Business Analyst
As a Business Analyst, you can think through problems. You manage to provide essential business insight by gathering business requirements, analyzing data sources, and guiding businesses to improve their processes and efficiency.
However, if you are more of a non-technical kind of person, there are also choices for you. Go to Salesforce trailhead and discover a spectrum of opportunities and possibly your next dream job.
2- Implement Salesforce in your business.
Now, if you are managing a small, medium, or large company, you are aware that the focus of businesses is being centered more and more on customer success which is why resources like CRM are becoming essential in building a stronger connection with the client. Salesforce organizes and integrates sales, marketing, customer service, e-commerce, and other departments in one single place.
Not only you are going to be able to keep track of your customers and their activities in real-time, but you can also collect data, analyze, create reports at the right time, build marketing campaigns, automate processes, build modern apps, solve issues faster and STILL keep up with what your team is up to. All these and more in a safe and mobile environment, without ever leaving the platform.
Reports show business revenues will add nearly $1.2 trillion to the local economy from the use of Salesforce cloud services. By implementing a CRM System like Salesforce, besides saving your business time and effort you are also reducing costs and increasing your business revenue by improving sales effectiveness. If your company is going to last, you have to create a strategy for the future centered around customers with the right technology.
3- Become a Salesforce Partner
Once you have soaked in all that is Salesforce, sharing your expertise is the next step. Everyday Salesforce Consulting Partners are growing. Lots of companies that have decided to implement Salesforce as their CRM system are recurring to Salesforce partners to help them make the most out of their platform. Whether you want to be an individual consultant, a startup consulting firm, or a global consulting partner, by becoming a Salesforce Partner you can grow successful businesses, create go-to-market solutions on AppExchange (the leading enterprise cloud marketplace), and build innovative tools while delivering customer success.
You can take a look at the Salesforce Partner program, see how it is structured, its Tier eligibility, join the community, gain access to valuable resources and take full advantage of the benefits the Salesforce economy can bring to your business.
To sum up, Salesforce is the leading ecosystem for cloud-based companies worldwide. Now, more than ever companies must focus on delivering a customer success experience that differentiates them from the rest and Salesforce is the CRM that helps you connect with clients in an innovative way. Take full advantage of the enormous opportunities it provides by starting a Salesforce career, implement it in your business, or becoming a partner.
‘Over 150,000 companies, both big and small, are growing their business with Salesforce.’Salesforce Press
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