The lending industry has always been in constant evolution, and lenders are always trying to navigate through its chaotic environment. However, now more than ever, lenders need to optimize their loan processes and technologies to keep up with their various clients, loans, customers’ expectations, and changing regulatory requirements. But also, they have to remain competitive in an industry overwhelmed by consumers’ demands of instant accessibility to solutions, digitalized processes and the need for an easy and streamlined solution to the exhausting loan acquisition process.
So, to ensure customer satisfaction, lenders have to learn about new and general loan lending solutions like loan servicing software and loan origination systems which can eliminate the risk of disorganization through human involvement and boost their business needs to continue to grow. And as small businesses are seeking more help with starting their loan application, lenders need to move to a platform and loan origination system that can meet the high volume of loan applications and help them provide exceptional customer experiences while addressing new requirements and keeping track of their loan process, like Salesforce.
Salesforce for Lenders
A cloud-based CRM (Customer Relationship Management) platform helps companies manage every area of their business from marketing and sales to customer service, in one central place, aiding lenders in making better decisions, addressing the most tedious lending tasks, building strategies to get personalized solutions to manage the origination process and simplifying the loan process, as well as allowing lenders to spend more time on the most urgent tasks that require their expertise.
For this reason, Salesforce CRM platform offers lenders finance systems, solutions, and managed packages that can be customized to their specific needs from how lenders originate loans through the complete loan process.
Salesforce’s different apps for loan origination or other specific use cases can help lenders streamline digital lending, allowing borrowers, lenders, and brokers to unify their business in one platform allowing for more transparency during the loan process.
Additionally, Salesforce Financial Services Cloud offers solutions that go from loan management to commercial banking, including loan origination system, loan management software, and loan servicing, which can optimize customer satisfaction, improve organization, attract more consumers, and minimize human error.
By using Salesforce as their Customer Relationship Management platform, lenders can better understand their customers through the entire lending process, attracting more loyal clients and providing quality service faster than before and, in most cases, in real-time. Salesforce products power lenders to make quick and more effortless lending decisions. Its ability to automate every step of the process ensures a rapid and accurate response for customers.
Going from online customer registration, validation, onboarding process, and loan offer acceptance, Salesforce allows for partners to build scalable custom solutions that will address each lender’s individual approach, providing a higher level of flexibility for their unique customer profiles.
Benefits of Salesforce for lenders
The benefits of working with Salesforce for Lenders are plenty. Besides the opportunity to better manage this overwhelming and chaotic industry and facilitate the lending process for customers, there are some other benefits that are worth mentioning:
- Smooth transitioning from lead to application, underwriting, and funding.
- Automating the completion of borrower data through every stage of the loan process to provide faster loan servicing.
- Forecast future behavior and customer needs with AI (artificial intelligence) predictive analytics.
- Get insight into applicants’ profiles that would allow for the optimization of the lending process and a more personalized experience with customers.
- Improve the cooperation between borrowers, loan officers, brokers, and underwriters with advanced collaboration apps.
- Organized environment brought by productivity tools to improve time management, facilitate scheduling, and better track borrowers’ applications for anyone in your team.
- Centralized data, more accessible from anywhere.
- Avoid operational risk, mistakes, and problems related to data by streamlining processes with integrated business fitting tools.
- Easily customizable to fit your business needs and with the possibility of being scaled to support your organization’s growth.
What can we do for you?
If you are looking for Salesforce products that can accelerate your business success, Cloudsquare‘s applications and accelerators are designed to help the Small Business Lending Sector meet its unique needs. Cloudsquare is a Salesforce Cloud Alliance Partner with the vision to make business more profitable and efficient with Salesforce.
Cloudsquare’s expertise and understanding of the Lending industry pain points allowed them to build Premium Loan Origination Systems, managed packages, and integrations that are customizable to address the specific problems your business is facing, with relevant and personal user experience, able to accurately gather the right information faster and to streamline alternative business lending origination process that will provide a holistic picture of customer’s journey through their lending process.